Velsera Brand Guide

Brand
Strategy

Our mission

To radically improve health globally
 through multi-omics and insights.

Our vision

Velsera is the precision engine company.
  • We empower researchers, scientists, and clinicians to drive precision R&D, expand access to omics, and more effectively leverage analytics at the point of care.
  • We unify technology-enabled solutions and scientific expertise to enable a continuous flow of knowledge across the global healthcare ecosystem.
  • This interweaves diverse biomedical communities, allowing them to build upon each other’s successes and accelerate medical breakthroughs that positively impact human health.

Our values

People first

  • We create collaborative and supportive environments by operating with respect and flexibility to promote mental, emotional, and physical health.

  • We practice empathy by treating others the way they want to be treated and assuming positive intent.

  • We are proud of our inclusive, diverse team, and we humble ourselves to learn about and build our connection with each other.

Patient Focused

  • We act with swift determination, without sacrificing our expectations of quality.

  • We are driven by providing exceptional solutions for our customers to positively impact patients’ lives.

  • Considering what is at stake, we challenge ourselves to develop the best solution, not just the easy one.

Integrity

  • We hold ourselves accountable and strive for transparent communication to build trust amongst ourselves and our customers.

  • We take ownership of our results as we know what we do matters, and collectively, we will change the healthcare industry.

  • We are thoughtful and intentional with every customer interaction, understanding the overall impact on human health.

Curious

  • We ask questions and actively listen in order to learn and continuously improve.

  • We embrace change and the opportunities it presents to make each other better.

  • We strive to be on the cutting edge of science and technology innovation by encouraging creativity.

Impactful

  • We take our social responsibility with the seriousness it deserves and hold ourselves to a high standard.

  • We improve our sustainability by encouraging discussion and taking action as it relates to our natural, social, and economic resource footprint.

  • We are devoted to our humanitarian mission and look for new ways to make the world a better place.

Our brand pillars

Our promises to a changing health care landscape revolve around four core messaging themes: unique access to insights, enablement realized through our expertise, acceleration via the informatics era of omics, and trust in a proven team that is making an impact.

Ecosystem

How we are connecting an industry
with a sophisticated solution.

Access to insights

Expertise

Why our people are successful at solving complex problems when others can’t.

Next-level enablement

Multi-omics

Our core competency placing us on the cutting edge of precision health.

Acceleration

Impact

Our proven track record 
foreshadowing an optimistic future.

Trusted partner

Our brand personality

VELSERA IS…

Visionary

Bold in what we seek to achieve. Willing to take calculated risks to achieve it. Unable to accept the status quo, we are category creators, moving with a sense of purpose–and urgency.

Rigorous

We readily learn and grow, pushing through discomfort to meet new challenges.

Empathetic

We are inspired to improve the lives of others. We are resolved to make people a priority in every business practice.

Our writing style

ENCOURAGE THIS
AVOID THIS
HERE’S WHY

VISIONARY

VISIONARY

Shared insights help labs and clinicians work smarter and faster to provide better care. When patients spend less time in a hospital bed, those cost savings become more progress.

Shared insights propel process efficiencies, accelerate care, and improve outcomes–creating a solution for the rising cost of care.

To be truly visionary means seeing the future you aim to create; this trait is best expressed in terms and scenarios that can be visualized in the mind’s eye.

Visionary writing should be aware of what can be seen “on camera” in the text: people, places, and things. Don’t be afraid of creating a scene.

RIGOROUS

RIGOROUS

We value semantic interoperability, working with multiple tech platforms and data sources to deliver analytics that can be reproduced and scaled.

We value semantic interoperability, working tech-agnostically to integrate diverse data sources and deliver reproducible and scalable analytics.

We work with complex challenges, but we don’t have to make them more complicated than they need to be.

Complex terms can be unavoidable; if that’s so, try to simplify the context around such terms. Too much jargon in one place can seem exclusionary. Sometimes simply changing syntax makes a concept more approachable.

EMPATHETIC

EMPATHETIC

The engine of precision medicine advancing healthcare and life sciences to improve the lives of patients worldwide.

A patient-centered health intelligence company advancing healthcare through data-driven insights. (Sema4)

Endings are the most powerful part of any communication—be it a full speech, a paragraph, or a single sentence. When possible, leave the patients in the mind of the audience by making them the ending.