Welcome to our brand guide.
Velsera powers precision medicine, and our brand powers our company. This guide reveals what makes Velsera a precision engine and outlines how to use our strategy, storytelling, and visual identity in all brand applications.
Brand
Elements
Brand Elements
Discover the core ingredients to our visual identity. In this section, you’ll find our logo, colors, typography, and photography style.
Brand
Strategy
Brand Strategy
Our brand strategy is at the center of all we do. This is your starting point. In this section, you’ll find the brand promise, story, values, and personality.
Visual
Storytelling
Visual Storytelling
Our visual storytelling framework guides us in using our assets to connect with our audience and create a compelling brand experience.